ARMRA - Growth Marketing

ARMRA Colostrum is a DTC wellness brand pioneering functional colostrum supplement. I own the paid media and promotional strategy across DTC, retail expansion, Amazon, and TikTok Shop to drive subscriptions and reduce CAC. Since joining, I’ve delivered 110% YoY growth on $55M+ revenue by leading omnichannel marketing across DTC, Amazon, and retail.

Here is a sample of what I’ve worked on.