Highlights include:

● Managed over $86M in annual budget for paid merchandising across 30+ vendors.

● Consulted on 10+ GTM strategies for new product launches inclusive of: product pages, brand pages, and traffic generation.

● Led Meta Collaborative Ads program, achieving 3.6x ROAS and contributing $560M in revenue and 30% of total site visits.

● Created a vendor-funded creative asset program, increasing production by 45% and reducing go-to-market timelines.