Responsibilities included: brand positioning, messaging, and content creation for the website and Amazon channel. Created B2B outreach plan, pipeline creation, and sales collateral.

Projects include:
New Welcome email for SkyView customers. They receive this upon arrival of their SkyView light. The email is 40% shorter and has a 86% open rate since optimization in March 2024.

Collaborated with inventor on the Daylight Savings Blog post on SkyView website.

Launched new Amazon SkyView store, pricing structure, and sponsored ads. This is a first for the company and the channel sees 50% MoM growth in sales.

Created messaging for Pinterest and programmatic display ads to see what resonates with our customer base.